Thursday, June 17, 2010

Onto the Streets—and the Web—to Get Voters to the Polls in 2010

In 2008, the innovative use of new media and technology was a key part of the grassroots movement that helped send President Obama to the White House. Today the Democratic Party and Organizing for America are continuing to build on that momentum by launching—a comprehensive information and registration site that makes it simple for new voters to register to vote, and provides all voters with the info they need to make their voice heard this November.

Raise Your Vote is a one-stop hub where supporters across the country can register and find out local deadlines and state-specific information. It's a great example of using technology to solve a problem that's confronted voters and campaigns for far too long. To cut through the difficult legal language and confusing information voters often find online, Raise Your Vote presents everything in a clear and straightforward way, all in one place. The site provides you with personalized information to help guide you through every step of the process—from registration to what to bring on Election Day.

To help spread the word further, we'll be incorporating targeted online advertising to reach some of 2008's first-time voters we're working to bring back to the polls this year. And Raise Your Vote is designed to be incorporated into other websites as well.

As we saw from the Obama campaign, new media and technology only work when they're tied directly to strong offline, on-the-ground organizing efforts. Raise Your Vote goes hand-in-hand with Vote 2010's unprecedented effort register new voters and bring first-time 2008 voters to the polls this year. With successful Vote 2010 Kick-off events around the country earlier this month, we're off to a strong start. Next up is a national day of action on July 17th, when supporters around the country will register new voters in their communities.

With, the Democratic Party and Organizing for America are continuing to combine cutting-edge technology with grassroots organizing—a strength that will help us build momentum in 2010 and beyond.
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